What kind of social media content should I post to attract clients?

Votel recommends making your content share worthy: something your ideal client would want to share because it makes them look knowledgeable.

Do not make every post an ad, although sprinkling some in is fine. Post consistently so your account already has a history when prospects look you up. Posts that drive clicks to your website also feed website visitor identification.

If the AI creates your posts, review them before they go out. Not every idea it produces is good, and posting quality content signals to the platforms that you are not posting low quality AI content. Pick the good ones instead of letting everything go live.